Big Brands Ignore £4.5bn Buying Power of Multi-Ethnic Consumers

Up to £4.5bn Multi-Ethnic consumers’ annual disposable income is being overlooked by big brands and British businesses, according to the latest edition of the Black Pound Report 2022. High street retailers are also missing out an additional £2.7bn spending on hair and beauty; with one in five Multi-Ethnic consumers saying they cannot readily buy what they … Continue reading Big Brands Ignore £4.5bn Buying Power of Multi-Ethnic Consumers