Consumers With Disabilities ‘Overlooked’ & ‘Disempowered’
Consumers with disabilities across the UK are not only overlooked by advertisers, but they are experiencing limited choice, leaving them feeling disempowered when purchasing products, services and activities, confirmed new research. As a result, 43% of consumers with disabilities abandon shopping tasks without purchasing, revealed Business Disability Forum’s (BDF) latest report. The research entitled, What … Continue reading Consumers With Disabilities ‘Overlooked’ & ‘Disempowered’
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