New research has found that companies investing in employee wellbeing initiatives see significant gains in loyalty, retention and productivity.
While employers often cite moral responsibility as a reason for offering wellbeing support, many are increasingly recognising the commercial advantages too. According to the research from Towergate Employee Benefits:
- 35% reported greater employee loyalty
- 35% cited improved retention rates
- 34% saw a boost in productivity
- 34% experienced higher engagement levels
- 31% noted reduced absenteeism
EMPLOYEE WELLBEING MATTERS
Other benefits included improved alignment with company culture and enhanced recruitment efforts. Debra Clark, Head of Wellbeing at Towergate Employee Benefits, emphasised the broader business impact: “It is great that employers recognise that supporting the health and wellbeing of staff has a much wider impact than just on the employees themselves. The more this is understood, the more businesses are likely to implement support, and this will benefit the business and its employees too.”
Clark added that businesses not seeing direct returns from their current initiatives should consider expert advice to align wellbeing support with measurable outcomes like reduced absenteeism and stronger retention.
ADDRESSING TODAY’S WORKPLACE CHALLENGES
Recruitment and retention remain top challenges for businesses, especially with the rise of hybrid work models that make it harder to identify issues early. Health and wellbeing initiatives, alongside competitive pay, clear career progression, and supportive workplace culture, are proving vital in tackling these challenges.
“When the board sees the positive impact to the company when staff are looked after, they’re more likely to invest in it. What is clear is that when employees are looked after, everyone benefits,” concluded Clark.






































