GUESS Watches has announced a new colourful rainbow-themed capsule collection to support Pride month this year, in partnership with The Trevor Project; the world’s largest suicide prevention and crisis intervention organisation for LGBTQ young people.
In the US, more than 1.8 million LGBTQ young people seriously consider suicide each year. The Trevor Project works to save young lives by providing free and confidential support through its 24/7 phone lifeline, chat and text crisis services. The organisation also runs TrevorSpace; the world’s largest safe space social networking site for LGBTQ youth, and operates innovative education, research and advocacy programmes.
To help support and create awareness for the powerful and purposeful initiatives of The Trevor Project, GUESS Watches has designed a rainbow-themed timepiece collection inclusive of five colourful watches, as a tribute to the LGBTQ flag. The #WornWithPride capsule celebrates and empowers social and self-acceptance surrounding the LGBTQ community. This year GUESS Watches will donate $25,000 to The Trevor Project.
SYMBOLISING EQUALITY FOR ALL
“As a global fashion leader, GUESS Watches celebrates individuality and diversity in all ways. Our #WornWithPride collection symbolises the importance of embracing equality for all across the globe,” stated Ann Marie Santo, VP Global Marketing of Guess Watches. “We support the LGBTQ community and stand together with The Trevor Project with our contribution towards the continuation of the life-saving services they provide.”
The #WornWithPride collection’s Signature style features an iridescent blue plating 40mm case and rainbow printed top ring on a smooth white silicone strap. Additional styles host a colourful explosion of rainbow glitter accents and multi-colour patterned dials. Each offering a meaningful expression when worn with pride on the wrist.
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